Makers Mark Private Select Program Announced
Makers Mark announced today that they will be rolling out a new program in 2016. Retailers in select regions will get the opportunity to customize the finish on a batch of cask strength Makers Mark. The process will be very similar to Makers 46 where the bourbon is aged for an additional amount of time in a barrel with seared french oak staves. The big difference being that the custom finish will include a combination of 5 types of staves and will be bottled at cask strength.
There is no mention of this being a single barrel program in regards to the bourbon prior to the finishing process. MM was very careful in the wording of the ambassador program press release as well as in the naming of the program. This will likely be regular Makers Mark that is already blended prior to entering a barrel for the finishing process. There is also no mention of the varieties of wood or the level of char that will be available.
Scroll down to read the Ambassador Program press release from this morning.
-Mark @ Entry Proof
As always, we want to make sure you’re the first to know about interesting new developments down here at our National Historic Landmark distillery. And what I’m about to share with you is something I hope you’ll be as excited about as all of us are.
You may remember back in 2010 when we introduced Maker’s 46®. We added French oak staves and a unique secondary finishing process to bring out the bold side of Maker’s™.
In all the conversation and excitement that ensued, many of our friends asked us if we’d ever consider a single-barrel offering.
Well, we’ve decided now is the time. But ours is going to be unlike anyone else’s.
Starting this fall in a very limited number of select markets (sorry, but they made me say that), we’re introducing a program that will allow retailers of Maker’s Mark to actually create their own “perfect expression” of your favorite handmade bourbon.
We’re calling it Maker’s Mark Private Select™, and it’s a program that works in a way very similar to how my dad, Bill Samuels, Jr., discovered Maker’s 46®, his own personal expression of Maker’s™.
As with Maker’s 46, it will all start with fully matured Maker’s Mark® straight out of the barrel. We then will allow program participants to custom finish their whisky using their own chosen combination of five different types of wood staves, each of which accentuates a specific taste characteristic of our bourbon. It’s like being the Maker’s Master Distiller for a day.
After nine additional weeks of aging, the result will be a barrel of Maker’s Mark®that is truly one-of-a-kind. Finally, the liquid will be bottled at cask strength, with handwritten details of the exact proof and stave combination right on the label.
We’re still working out all the details and don’t expect to have any of this new whisky available to distribute in limited quantities until early 2016. But I wanted you to hear about it right away – even as I ask you to be a little patient as we get things up and running.
As far as I know, there’s no other program like it, which makes me feel we’re up to something pretty special. I look forward to sharing more information with you as the project comes to fruition. As always, feel free to drop me a line and let me know your thoughts. Thanks again for your loyalty and support of Maker’s Mark.
Grandson of the Founders
Chief Operating Officer
Maker's Mark Distillery, Inc.