David Perkins Responds to High West Sale Rumor
On September 9th Bloomberg announced that High West was up for auction with Pernod Ricard SA as one of the bidders. There is speculation that the brand is worth up to $100 Million dollars. Almost immediately the news spread to Twitter and r/bourbon as well as other whiskey-centric online communities. The general consensus is that no good will come of the sale as the quality could be compromised. Or worse the current team including David Perkins could be forced out, leave, etc. I immediately reached out to David Perkins, Founder of High West Distillery and requested his comment on the article/rumor. See his response below:
Thanks for reaching out. As you might imagine, my quick answer is, we (High West) have been a focus of buying and selling rumors for a few years now and our policy is not to comment on speculation….In fact (and this is not made up!) I was congratulated 2 weeks ago from someone that they heard Seagrams bought us! As we always seem to be in money raising mode, something like this is to be expected.
What I can tell you is that myself and my team are still very vested and committed to our business and our long term vision: become one of the top whiskey makers in the world. I am not interested in quitting or retiring as we have lots of unfinished business!"
- Email Exchange with David Perkins
My take on this is someone over at Bloomberg didn't check their sources and was a little antsy-in-their-pantsy to post this half baked rumor. David states that High West is always in "money raising mode" and are thus looking for ways to grow their brand. Hell, he even mentioned someone recently congratulated him on their sale to Seagrams! I guess when you are a top producer and blender of whiskey this type of speculation will follow. Thankfully it doesn't sound like David and Team are going anywhere anytime soon. I think we can all relax a little bit and go back to enjoying some rye whiskey. Cheers.